A collection of projects spanning video production, graphic design, and creative strategy. Each piece represents a problem solved, a story told, or a system built.
Video production
From product tutorials to feature announcements to branded social content, I concept, script, produce, and edit video from start to finish.
The Lemon City Collective took part in the Custom Video Makeover Pilot I conducted during my time at Animoto. I used their website as a starting point and was able to incorporate their branding smoothly. I created a series of videos, from introducing the business to featuring their team, therapies and offerings.
Following the look and feel of the CDKL5 in Color Podcast, I was able to mimic the playfulness of the brand, while introducing the speakers and the purpose of their podcast.
This is a typical tutorial for Animoto once a new product feature was announced. I aligned the voiceover with the company branding and visuals to create an easy to follow how-to video.
Graphic design
Email campaigns, website assets, paid ads, and brand materials—designed with purpose, grounded in performance, and built for consistency at scale.
Video templates
In 2025, I created 274 new video templates—nearly 3x the prior year's output—guided by usage data, A/B testing, and a focus on ease of use and completion rates. Here's a look at some favorites.
The Goals and Vision template was created for businesses to announce their strategy for the upcoming year, either internally or to their stakeholders.
The Meet the Team template is a colorful and engaging video meant to draw attention, and introduce a specific team to new clients.
Intended for non-profits, but easily adapted for any business, this Fiscal Year Recap template provides a design to show off impressive stats.
An example of a consumer template, the Graduation Tribute Slideshow is playful which aligns nicely with the congratulatory messaging.
Case studies
Numbers tell part of the story. Here's a closer look at the strategy, process, and thinking behind some of my most impactful work.
Case Study 1: Email Design Optimization
The Challenge: Email open rates were averaging 25% — solid, but with room to grow. The question was: does design actually move the needle?
The Approach: My team and I ran consistent A/B tests across layout, graphic size, complexity, and format — testing static images vs. GIFs, animated vs. static template graphics, and varying levels of design detail.
The Results: Open rates improved from an average of 25% to consistently over 40%. Key finding: product GIFs outperformed static images for feature communications, and animated graphics drove stronger engagement when showcasing video templates.
Case Study 2: Video Template Library Growth
The Challenge: Animoto's template library needed to grow, but more importantly, it needed to grow strategically. More templates only matters if users actually use them.
The Approach: I analyzed template usage data across new and paid users, looking at finalization rates, subscription conversions, and usage patterns. I used those insights, along with AI-assisted ideation and scripting, to determine exactly what to create and why.
The Results: I grew the library from 400 to 700 templates, personally creating 274 in 2025 alone. My new templates achieved 30%+ finalization rates and ~10% subscription conversion rates—compared to ~20% and 3–4% for legacy templates.
Case Study 3: Custom Video Makeover Pilot
The Challenge: Small businesses struggle to create professional video content that reflects their brand. Animoto had an opportunity to demonstrate real value beyond the product itself.
The Approach: I designed and launched a pilot program, reaching out to small businesses, assessing their video needs, and creating custom branded videos and reusable templates tailored to each business's voice and goals.
The Results: Four businesses participated and published custom video content to their social media channels. Feedback was overwhelmingly positive. The program validated a meaningful use case for Animoto's product in the small business space.
Let's build something great together
I'm currently open to new opportunities in marketing project management and creative strategy. If you're building a team that values both structure and creativity, I'd love to connect.